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In this article, we’ll discuss the number one biggest mistake companies make in their marketing plans.
The BIGGEST mistake companies make in their marketing plans is… Not actually having a plan. By that, I mean, a grand end-vision isn’t your plan.
In the last decade, the advertising industry has seen a steady increase of online ad platforms. From Google to Facebook to Twitter to Linkedin to Bing Ads to Youtube and more– these days, businesses have a multitude of avenues on which to reach target audiences. Understandably, some advertisers have a difficult time deciding where to allocate ad dollars…
To the vast majority of business owners, vlogging is something that high schoolers and hipsters do. Even in an age of Youtube and “cord cutting”, online video is valuable internet real-estate that very few people are taking notice of. I’ve spent around two years vlogging each day and this is how vlogging changed my business:
Let's face it. A professionally-branded and cohesive Instagram feed looks better, gets more engagement and typically has more quality followers. I've put together a 5-step infographic on how to make your feed look great…
As an entrepreneur, you’re used to making things happen and getting projects done on your own—but sometimes you find yourself in new territory where you should consult a business lawyer. The tricky part is that many people do not realize they need a business lawyer until they run into legal trouble.
I know, I know. We want to talk to anyone and everyone about what we have to offer. Narrowing down your target audience is one of the toughest parts of marketing and public relations, but it's also one of the most important parts.
our website is important. I'm sure you know that by now; you have heard it everywhere at this point. But did you know that your "About" page is one of the most important pages on your site? It's one of the first pages your website visitors go to after the homepage. If your About page is structured correctly, it can bring your potential customers/clients from the...
In today's busy world, we all need more marketing automation. We know content is queen, so we're all trying to get it out at the level that people consume it-- which is high. That can be difficult when you're also trying to run a business, go to client meetings, win more clients, keep up with the latest marketing trends,
A bad website can affect your entire marketing plan. From Facebook ad campaigns to email marketing efforts. Many clients come to me desperate and confused about why digital marketing hasn't been successful for them. Most of the time (literally 99.9% of the time) it leads back to their websites.
People keep telling you to create landing pages. That’s how you get customers, right? You create a landing page, then voila! Customers come streaming into your business (record scratch). Some people are shocked to find out that a landing page hasn’t yet solved all of their problems. That’s because landing page…