Does your marketing team need direction?
Build and scale your internal marketing team
Running a company means wearing many different hats at the same time. The constant hat-changing can get exhausting, especially when your company is in growth mode. A big hindrance to company growth, scalability and longevity is a chaotic, disorganized internal team. This can cause severe miscommunication, processes that do more harm than good and cringe-worthy errors that can set your company back months or even years.
Your marketing team is the driver of your company growth, and if this team is a chaotic mess, it can lodge a giant boulder right in front of your goals.
That’s where I come in! As your fractional or outsourced marketing leader, I’ll work to get the marketing team back on track– we’ll build the team, iron out proper roles and responsibilities, enhance company culture and teamwork, identify obstacles to growth, implement processes that work and develop strategies that pave pathways to your short-term and long-term company goals.
Why not just hire a full-time CMO?
Deciding whether to hire a fractional marketing leader versus a full-time marketing leader can be a challenge. The answer boils down to a few things:
The size of your organization - Many startups and up-and-coming companies can’t afford the hefty price tags that full-time marketing leaders come with; hiring a fractional CMO allows for more financial flexibility.
Your confidence in the market - Within a shakey, precarious economy, it makes good sense to hire outsourced fractional marketing leadership. It allows for less of a time commitment on your end to contract with a fractional leader for three months, rather than sign a two-year contract with a full-time leader.
The size and skillsets of your team - If you have a small or green team, hiring a fractional marketing leader can help you to build, organize and scale your team before you invest in a full-time marketing leader who will be juggling the training of the team, picking up the team’s slack and struggling to meet company goals– if your team isn’t already established, you’d essentially be paying a full-time executive a lot more dollars per hour to do everyone’s job, rather than hiring a fractional executive with integrated marketing expertise to do a specific job.
How fast you want to grow your company - Hiring the right fractional executive means you’ll have someone to build, organize and scale your internal team, processes and strategies. Marketing is the strategy of how your company brings in revenue. Companies that table marketing are tabling revenue– leaving money on the table, if you will. Additionally, you can’t win a game if people don’t know what positions to play or how to play those positions. Hiring someone who can help you in these areas, puts you years ahead of companies that don’t.
When Does It Make More Sense to Hire a Full-Time CMO
A fractional marketing leader is a part-time, laser-focused position. So, if your team needs a 40+ hour per week marketing leader, you should hire a full-time leader. This is more likely the case with larger, more established organizations that have long had marketing teams in place and working efficiently and effectively. However, smaller companies that need a more agile, focused approach and are newer to developing and implementing marketing strategies might benefit more from fractional CMOs.
How Would a Fractional Marketing Leader Impact My Business?
The role of an outsourced marketing leader is to provide leadership and integrated marketing strategy expertise. This leader sits at your executive table as the marketing (and sales) voice. Fractional marketing leaders assist stakeholders in creating overall company vision, setting goals, identifying objectives, developing strategy and reporting results. Your outsourced marketing executive will also help you to build a team of in-house marketers, leading them to meet previously set goals. Here’s a list of some job responsibilities your fractional CMO may be responsible for during her tenure:
Co-creates company vision with the executive team
Builds and manages a team of internal marketers
Develops marketing strategies that will pave the path to overall company goals
Integrates sales and marketing efforts into a cohesive, well-oiled machine
Identify and set quarterly goals
Track and report on important company metrics
Source and manage vendor relationships, like marketing agencies
Direct marketing strategy implementation and optimization
Drive growth and measurable results
Develop business processes and automations to make the company run more efficiently
Overall, hiring an outsourced marketing executive means having someone to develop and drive the marketing plan, take ownership of it and be accountable to the results and your marketing team.
So How Does It Work?
To be successful in the hiring of your fractional CMO, a few things have to be in place. Be clear that a fractional marketing leader doesn’t replace your marketing team– a fractional leader helps your team to grow and hit goals out of the park by providing the strategic leadership of a marketing expert. You’ll need a team for your fractional executive to work with or the plan to hire a marketing team (your fractional marketing leader can help you with hiring a marketing team).
Additionally, you should have some leadership or founding team already in place. The fractional marketing leader will be a complement to your executive team, working with them to provide support, guidance and sales/marketing expertise. Adding a marketing executive to your leadership team means your current team will gain flexibility and capacity to stop wearing the marketing hats and focus on their own departments and initiatives, increasing your efficiency and speed to business growth.
OK, I’m convinced– how do I hire you?
If you’re ready to get your marketing team into fighting shape, distill your company mission, value and goals into an actionable marketing plan and hit more revenue goals, fill out the contact form below. Note - I am currently only taking on one more client, as my client roster is fortunately filled with amazing clients!
I can’t wait to learn more about you and your company!
Tiffany