Need Content for Your Website, Legal Blog, or Sales Tools?
You’ve Come to the Right Place.
I know– you’re probably thinking how are they different? Why should I hire them? Here’s what makes TORSC different from the average copywriting Josephines.
Like Elle Woods, we’re comfortable using legal jargon in everyday life. As a marketer and student of the law, TORSC’s founder created the firm to help lawyers connect with their ideal audience (typically non-lawyers who need help researching and navigating their legal situations). Knowing how to write about complex legal concepts while making them easy for non-lawyers to understand is one of our key differentiators at TOR Strategic Consulting. We’ve written content for lawyers within multiple areas of practice, including wrongful death, criminal law, family law, business law, medical malpractice, sexual assault, employment law, and more.
We put people first. Being able to walk in the shoes of our clients and their clients is vital to creating content and strategies that bring in leads. You can only do this well when you put people (clients) first. When you do this, everything else falls into place.
We write with intuition and empathy. Writing from the gut with empathy allows us to meet your potential clients where they are, which helps us identify what your clients need to see within your website, content, and messaging. Often, when a potential client comes to an attorney’s website, they are in a particularly challenging place in their lives and are searching for someone who understands and can help. That’s where our content and strategic messaging come in. A strategic brand message is good to have, but how you communicate it is everything. Have you heard the adage, “it’s not what you say; it’s how you say it?” I think a good copywriter probably said that.
We’re fearless. Pushing the boundaries is what we do. No one ever did anything worth talking about by staying in their comfort zone. Boundary-pushing leads to better, deeper, lead-generating copy that’s more interesting and helpful to legal clients. When we write, our goal is to make your competitors call you out when asked “who’s doing it well in your industry?”
We’ve got some experience that helps out. TORSC was founded by a former marketing agency executive, which means the company was built on the experience that allows us to pivot voice, tone, and message direction at the drop of a hat. Within 10 minutes of speaking to our clients, we have a grasp on who they are, who their audience is, what their message is, and how that message should be communicated to their audience. Agencies are the Bootcamp of the marketing world, which means the experience we’re built on makes us unafraid of any industry and any legal niche. At the end of the day, writing great copy is all about how you connect to the vision and the people.
Let’s get your content strategy clear, concise, and producing ROI. Don’t waste any more time or money– Schedule a call with us today.
