In the last decade, the advertising industry has seen a steady increase of online ad platforms.  From Google to Facebook to Twitter to Linkedin to Bing Ads to Youtube and more– these days, businesses have a multitude of avenues on which to reach target audiences.  Understandably, some advertisers have a difficult time deciding where to allocate ad dollars…

To the vast majority of business owners, vlogging is something that high schoolers and hipsters do. Even in an age of Youtube and “cord cutting”, online video is valuable internet real-estate that very few people are taking notice of. I’ve spent around two years vlogging each day and this is how vlogging changed my business:

Let's face it.  A professionally-branded and cohesive Instagram feed looks better, gets more engagement and typically has more quality followers.  I've put together a 5-step infographic on how to make your feed look great…

I know, I know.  We want to talk to anyone and everyone about what we have to offer.  Narrowing down your target audience is one of the toughest parts of marketing and public relations, but it's also one of the most important parts. 

our website is important.  I'm sure you know that by now; you have heard it everywhere at this point.  But did you know that your "About" page is one of the most important pages on your site?  It's one of the first pages your website visitors go to after the homepage.  If your About page is structured correctly, it can bring your potential customers/clients from the...

In today's busy world, we all need more marketing automation.  We know content is queen, so we're all trying to get it out at the level that people consume it-- which is high.  That can be difficult when you're also trying to run a business, go to client meetings, win more clients, keep up with the latest marketing trends,

A bad website can affect your entire marketing plan.  From Facebook ad campaigns to email marketing efforts.  Many clients come to me desperate and confused about why digital marketing hasn't been successful for them.  Most of the time (literally 99.9% of the time) it leads back to their websites.

Many business professionals spend hours sitting while they type away on their computers.  There are a number of studies that correlate this sedentary lifestyle with early death from a host of health problems, including high blood pressure, diabetes, heart disease, cancer, depression and more.  Do you have to risk your life for your career dreams?  While you're building your empire, long hours at a computer are necessary, but you can have your Kale and eat it too. 

If you're reading this blogpost, you probably know that in 2018 Instagram had a big algorithm change.  Some things that used to be common practice are now frowned upon.  With all of the new changes, how does one stay in Instagram's good graces?